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Which role is primarily focused on the value of the product (ROI)?

  1. Scrum Master

  2. Development Team

  3. Product Owner

  4. Quality Assurance

The correct answer is: Product Owner

The role that is primarily focused on the value of the product, specifically in terms of Return on Investment (ROI), is the Product Owner. This individual is responsible for defining the vision of the product and ensuring that the features and functionalities being developed are aligned with the needs of the stakeholders and the goals of the business. The Product Owner prioritizes the product backlog, balancing the various demands and ensuring that the team is working on the most valuable features first. By doing this, the Product Owner maximizes the value delivered to customers and stakeholders, effectively managing the ROI of the product. The emphasis on value creation means that the Product Owner must understand the market, customer needs, and business goals to make informed decisions about what work to prioritize. In contrast, the Scrum Master focuses on facilitating the Scrum process and ensuring that the team adheres to Scrum principles and practices. The Development Team is responsible for delivering potentially shippable product increments but does not directly handle the strategic decisions regarding product value. Quality Assurance primarily focuses on ensuring the quality of the product rather than its value proposition. Therefore, the Product Owner is uniquely positioned to drive the maximization of product value, making it the correct answer.